infomercial faq


  • It's important to understand what is a infomercial before getting involved in an infomercial marketing campaign
  • An infomercial is commonly referred to as a long form commercial. It is 28:30 in length.
  • There are typically 3-4 segments in an infomercial.
  • These segments usually include product demonstrations outlining the product's features and benefits, testimonials, and for some health and beauty and fitness type products, before and after photos.
  • Each segment is followed by a call-to-action (CTA). The CTA is the key selling portion of the infomercial and is usually 2-3 minutes in length.
  • The CTA includes a recap of the product features and benefits, the offer and the price, plus the 800 number and website address.
  • Infomercial time slots are sold on national cable, satellite and local broadcast stations throughout the U.S.
  • It's important to align yourself with experienced vendors for all aspects of an infomercial campaign, including infomercial production, infomercial media buying, infomercial telemarketing, infomercial card processing and infomercial product fulfillment.
  • Typically a successful infomercial campaign runs for six to twelve months and then the product is often taken to retail.
  • Retailers are very interested in stocking successful infomercial products because they know that consumers will be seeking out the product at retail.
  • Once an infomercial product is taken to the mass retail market, infomercial TV sales begin to drop off and retail sales begin to increase.
  • Some infomercial marketers never take their products to retail and are able to maintain successful infomercial campaigns for many years.
  • Guthy-Renker and Carlton Sheets are examples of infomercial marketers that have run successful infomercial campaigns and avoided mass retail distribution.
  • This should provide you with a better understanding of what is a infomercial and this knowledge could be crucial to the success or failure of your infomercial campaign.
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