|Upsells and continuity programs are often critical components in making an
infomercial campaign profitable.
Upsells are related products or services that are sold after the initial product sale.
Continuity programs typically involve sending a product to a consumer on a regular basis, with their
permission, which creates an ongoing income stream for the infomercial marketer.
It's best to work with a telemarketing firm or lawyer who is versed in the laws regarding continuity
programs and up-sells when establishing these programs as part of your infomercial campaign.
Consumers typically stay on continuity programs for 4-6 months on average, depending upon the product
being marketed through the infomercial.
Both upsells and continuity programs add incremental income to the bottom line.
In today's more challenging media environment, up-sells and continuity programs are often essential
to insuring that an infomercial campaign is profitable.