|SEM differs from SEO, in that SEM marketing uses pay-per-click advertising,
web banners, and online coupons to increase traffic to a site.
SEM marketing produces much quicker results than SEO. While SEO is vitally important to a web
campaign, SEM marketing allows instant results from all search engines.
SEM marketing allows direct marketers to increase the keywords indexed by the search engines.
For example, if your site is SEO optimized for traffic generation from15 terms and you would like
to hit another 200 terms for your product, SEM marketing will allow you to accomplish this without
changing the algorithm (structure) of you site.
Increases your exposure beyond organic search.
You don't pay until you see results. Most SEM marketing campaigns do not charge you a dime unless
there is an action performed on your word, banner, coupon, etc.