|Any successful infomercial campaign starts with a well-produced show. Infomercial DRTV
outlines the key steps in the infomercial production process. Infomercial DRTV takes you through the
infomercial production process from budgeting, to scripting, through editing. Infomercial marketers
can utilize this information about the infomercial production process as a guide to producing a
INFOMERCIAL PRODUCTION PROCESS
|It's important to work with an experienced infomercial production company that
has a proven track record of success in the infomercial industry and thoroughly understands the
infomercial production process from start to finish.
An infomercial is 28:30 in length and typically contains three to five segments with a call to
action (CTA) separating each segment. The CTA is the key selling portion of an infomercial.
A creative brief is initially developed that includes all the relevant information about your
product or service that will be utilized to most effectively sell your product/service in the
The creative brief serves as a template for the development of the infomercial script and includes
the product features and benefits, competitive advantages, pricing and offers, review of marketing
successes/failures, before and after photos, testimonials, etc.
The infomercial production process involves budgeting, scripting, storyboarding, talent selection,
location scouting, wardrobe, set selection, shooting and editing.
During the editing process, voiceovers, graphics, animation, testimonials and sound mixing are
incorporated into the infomercial. This is a key phase of the infomercial production and requires
the expertise of a seasoned infomercial production company.
Infomercial production generally starts at $75,000 and goes up from there. Many factors can affect
the cost of the infomercial production process, including how it is shot, locations, talent,
length of the shoot, sets, travel, etc.