|Search engine optimization - seo visibility - allows search engines to find your
site and increase traffic and sales to your site.
Online searches are an important component of infomercial marketing.
Offline media channels such as TV, radio and print clearly influence a staggering percentage of
online searches, according to a study by JupiterResearch.
67% of the online search population is driven to search by offline media channels, with TV
advertising driving the highest percentage of online searches. Source: JupiterResearch
39% of online searchers that are influenced by offline media channels such as TV ads,
magazine/newspaper advertising, and radio ultimately make a purchase. Source: iProspect, August 2007
This 39% conversion rate suggests a synergistic relationship exists between search and offline
advertising channels. Source: Jupiter Research
Daily online search users are more influenced to perform searches as a result of exposure to offline
channels, such as TV and radio, than less frequent searchers.
Over one-third of online search users who perform a search as a result of exposure to some
offline channel recall making a purchase as a result of that search. Source: iProspect, August 2007
All ranges of age, income, and online tenure reported that conducting search engine queries has
become more important to their use of the Internet over the last year. Source: iProspect, August
Since users report that the activity of searching is growing more important to them, then businesses
need to make sure that their website is found by searchers.
Infomercials and DRTV advertising are excellent mediums for driving consumers to companies' web
sites to purchase products or services.