Approximately 60% of infomercial purchasers are women and 40% men, but the
percentages can fluctuate based on the product category.
The percentage of men who purchase products through infomercials has grown in recent years.
The average age of infomercial purchasers is around 50 years of age and they tend to be middle-income
consumers.
However, a higher percentage of less affluent consumers are now buying products through
infomercials/DRTV (direct response television) and purchasers come from a more diverse range of
ethnic backgrounds than in the past.
60% of infomercial/DRTV shoppers own a home and 50% have Internet access.
58% of infomercial/DRTV shoppers have made multiple purchases through this medium.
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