INFOMERCIAL FAQ MEDIA BUYING PRODUCTION GLOSSARY INTERNET
infomercial faq
 

WHO PURCHASES INFOMERCIAL PRODUCTS

  • Approximately 60% of infomercial purchasers are women and 40% men, but the percentages can fluctuate based on the product category.
     
  • The percentage of men who purchase products through infomercials has grown in recent years.
     
  • The average age of infomercial purchasers is around 50 years of age and they tend to be middle-income consumers.
     
  • However, a higher percentage of less affluent consumers are now buying products through infomercials/DRTV (direct response television) and purchasers come from a more diverse range of ethnic backgrounds than in the past.
     
  • 60% of infomercial/DRTV shoppers own a home and 50% have Internet access.
     
  • 58% of infomercial/DRTV shoppers have made multiple purchases through this medium.
     
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    DRTV Direct Response Television