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PRICE POINTS RANGE FOR INFOMERCIAL PRODUCTS

  • The price point range for products sold through infomercials is generally at $39.95 or above.
     
  • Regardless of the price, an infomercial needs to create a compelling value proposition, in order to motivate the consumer to call or go to the website to make a purchase.
     
  • Higher priced infomercial products are often sold through multiple payments to make it easier for the consumer to afford the product.
     
  • A recent trend involves allowing consumers to try out an infomercial product on a trial basis.
     
  • These types of offers are often structured so that the consumer can try out the infomercial product for a 30-day trial and only pay for shipping and handling upfront. After 30 days, if they don't return the product their credit card will be charged for the cost of the product.
     
  • If the price point range of your product is too high or not in line with competitive products this diminishes your chances of launching a successful infomercial campaign.
     
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