69.39% of all Internet users have a broadband connection. This makes it easier to
view video, podcasting and flash technology online. Source: Nielsen/NetRatings
There are millions of users utilizing online video sites everyday (YouTube, Joost, etc.)
An opportunity to reach more customers
Another opportunity to get your message out there for someone that may have missed viewing your
infomercial on TV or who didn't have the opportunity to see the full offer on TV.
Research estimates that 123 million Americans will view online video at least once a month in
2007. Source: eMarketer Inc
An estimated 81 million people, or 63% of the 129 million people who access the Internet over
broadband in the U.S., watch broadband video at home or at work. Source: Nielsen/NetRatings
33% percent of those surveyed indicated that watching video over broadband Internet increased their
television viewing time, vs. 13 percent who indicated it decreased their traditional television
viewing. Source: Nielsen/NetRatings
There are no media costs associated with running your infomercial online.
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