Today over 50% of people watching television are online at the same time.
New research shows that 70% of US adults use the Internet as an information source when shopping for
products and services - up from 60% in October 2003. source: Kelsey Group and ConStat
A leading sports/entertainment wall graphic company reports that roughly 95% of their sales come
from an online shopping cart.
E-commerce transactions in the period from 2004, 2005, 2006, 2007, 2008, 2009 and 2010 reached $145
billion, $168 billion, $198 billion and re expected to reach $228 billion, $258 billion, $288 billion
and $316 billion, respectively. Source: Forrester Research
With an infomercial campaign that incorporates an online marketing component you can reach a broader
customer base than just using a traditional DRTV campaign without an Internet presence.
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