|This section of the Infomercial DRTV site is designed to answer all the most commonly asked questions
about marketing products through an infomercial. This will provide infomercial marketers with the cutting edge
information that you need to know to help make your infomercial campaign a success. Whether you're just starting out
or an experienced infomercial marketer, these frequently asked questions cover a broad range of topics relevant to
anyone looking to market their product or service through an infomercial.|
|What is a infomercial|
An infomercial is commonly referred to as a long form commercial. It is 28:30 in length. There are
typically 3-4 segments in an infomercial...
|Why is an infomercial a good medium for selling products|
An infomercial is an excellent medium for selling certain types of products. Products that tend to work
best in infomercials are...
The following product categories have a proven track record of success for generating effective
|Mass Appeal Products and Infomercials|
Products that appeal to broadest audience tend to work most effectively when marketed through
|Who purchases infomercial products|
Approximately 60% of infomercial purchasers are women and 40% men, but the percentages can fluctuate
based on the product category...
|Consumers buying through infomercials and DRTV|
Good demonstrations and convincing testimonials were rated as the most important reasons why people buy
|Price points range for infomercials|
The price point for products sold through infomercials generally at $39.95 or above. Regardless of
the price, an infomercial needs to create a compelling value proposition...
|Infomercial, Internet and retail sales|
Consumers purchase infomercial products either through an 800 number directed to a telemarketing firm,
via the company's website or eventually through retail channels...
|Calculating markup for a profitable infomercial|
A 5:1 markup ratio or better is necessary to insure that your infomercial campaign is profitable...
|Upsell and continuity programs for infomercials|
Upsells and continuity programs are often critical components in making an infomercial campaign profitable...
|Evaluate marketing strategies of an infomercial|
Successful infomercial products have: Broad appeal, are easy to demonstrate...
Infomercial production costs generally start at $75,000 and go up from there. An infomercial media
test cost is typically $10,000-$15,000...
|Infomercial marketing effectiveness|
An experienced infomercial media buying firm, direct response agency or campaign management consultant can
provide you with a break-even profitability spreadsheet that will show you the various sources of
|Infomercial campaign success|
It's very important to work with experienced vendors for all aspects of your infomercial campaign.
Key vendors include...
|How do consumers typically pay for infomercial purchases|
The majority of infomercial purchasers pay by credit card. The following is a breakdown of how people paid
for infomercial purchases in 2006 from a survey done by...