Are American Consumers Tapped Out?
Over the past 25 years, in every quarter except one, American consumer spending rose over the previous
year, according to a November BusinessWeek article. Consumers have continued to shop through both good
and bad times. more... |
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A Plan to End U.S. Dependence on Foreign Oil and Slash Greenhouse Emissions
Scientific American, in the January 2008 issue, has outlined a brilliant plan to end U.S. dependence on
foreign oil and slash greenhouse emissions through the use of solar energy. The plan demonstrates how
solar power plants could supply 69 percent of the U.S's electricity and 35 percent more... |
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The New Face of Multi-Channel Retail Marketing
In today's highly competitive and rapidly changing retail environment, it's more important than ever to
utilize a multi-channel direct marketing program to maximize sales across retail platforms. There are
several proven and evolving marketing models that are being employed by savvy retailers more... |
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Google and Microsoft Battle for Control of the Digital Universe
By offering Web-based computer software applications, called Google Apps, for word processing, email and
spreadsheets to companies, universities and consumers, Google is trying to change the software business
and in the process is directly challenging Microsoft's PC software empire. more... |
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Mobile Advertising
Mobile advertising involves displaying text, banners and video ads on data-enabled mobile devices. At this time,
most ads in the U.S. are text ads delivered to SMS phones. more... |
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How to Use TV and the Internet to Tap into the Baby Boomer Market
Companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting
their ad dollars and campaigns to reach this powerful market segment. more... |
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DVRs and Online TV: Is It Changing the Way People Watch TV?
The growth in online viewing of TV and of DVR usage is significant, and it points out the value of
offering the consumer a choice in how they view programming. So even though people are watching more TV
than ever before, consumers have more control over how and when they view programs. more... |
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Everything You Need to Know About Infomercial Media Buying
Infomercial media buying is a specialized type of media buying. Infomercial time is sold in
thirty-minute blocks on both national cable and satellite networks and on local broadcast
stations throughout the U.S. more... |
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What you Should Know About Infomercial Production
Infomercials are 28 minutes and 30 seconds in length. A successful infomercial production starts
with a great product. Mass appeal products that are highly demonstrable tend to work best in
infomercials. more... |
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The Interrelationship Between Infomercials and the Internet
The Internet has become an important
component of marketing products through infomercials. Anywhere from 30% to over 90% of orders
generated through infomercial campaigns are coming from company's websites.
more... |
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