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BLOGS AND PODCASTING
 
  • Blogs are short for "web logs." They are easy to use and simple to set up, and they are a great format for promoting businesses.
     
  • Blogs enable you to get consumer feedback in an unfiltered environment. Sure, that can create some challenges, but if you get negative feedback on your blog at least now you can address the issue and be aware of it.
     
  • Because blogs are updated regularly, search engines like blogs and display them at the top of the search results.
     
  • A podcast is essentially your own radio show on the web. It's an extension of a blog, whereby you make your entry more personal because you're actually speaking the words, not just typing them.
     
  • Podcasts also allow you to appeal to niche audiences, because you can cover certain topics in more depth.
     
  • The beauty of podcasts is that people can listen to your show over and over, whenever they want. All listeners need to tune in is an mp3 player.
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